Ernestivita, G. and Suhendra, E. S. (2025) “Buku Ajar Manajemen Pemasaran Global ”, Penerbit Abimantrana Dibyacita, p. i – 170. Available at: https://book.abimantranadibyacita.id/index.php/b/article/view/9 (Accessed: 26 July 2025).