ERNESTIVITA, G.; SUHENDRA, E. S. Buku Ajar Manajemen Pemasaran Global . Penerbit Abimantrana Dibyacita, [S. l.], p. i – 170, 2025. Disponível em: https://book.abimantranadibyacita.id/index.php/b/article/view/9. Acesso em: 26 jul. 2025.